Dress with the quiet authority your title already commands.
In-person wardrobe consultancy for busy senior executives. I build a small, deliberate wardrobe that earns the room before you open your mouth — without losing a single weekend to shopping.

"The wardrobe of a person who has nothing to prove."
You did not get to the top by guessing. Why dress like it?
Mornings cost too much.
Twenty minutes deciding what to wear, then a second-guess in the car. Multiply by 250 working days.
The wardrobe outgrew the role.
What worked at VP no longer reads at C-suite. The room registers the gap before the agenda begins.
Shopping is a tax on weekends.
Selfridges on a Saturday is not rest. Online returns are not a strategy. Time is the one budget that never refills.
No one tells you the truth.
Personal shoppers sell. Spouses are kind. You are left guessing whether the suit is right or merely expensive.
Thirty minutes. No slides. A real conversation.
A private call with the founder to understand your role, your week, and the friction in your wardrobe. By the end you will know whether we can help — and exactly what working together would look like.
Book a Discovery CallWhat the call is for
To diagnose, not to pitch. I unpack your current wardrobe, the rooms you walk into, and what the next twelve months of your calendar demand of you visually.
Who it is for
Senior executives in London — typically Managing Director and above, Founders past Series B, Non-Executive Directors, and partners at law and consulting firms. People whose time is measured in five-figure hours.
What happens after booking
An instant calendar invite. A six-question intake form (eight minutes). A short, hand-written note from the founder confirming the call. No marketing sequence, no junior account manager.
What it is not
It is not a personal shopping appointment, a colour-analysis exercise, or a sales call. If I am not the right fit I will say so on the call and refer you onward.
Three steps. No friction.
Book
Choose a 30-minute slot from the live calendar. Confirmation lands within sixty seconds.
Speak
A private call with me, the founder. I listen carefully, ask better questions, and I will tell you the truth.
Next Steps
If we are the right fit, you receive a tailored proposal within 48 hours. If we are not, you receive a thoughtful referral.
Drag to reveal. Eight quiet transformations.
Real clients. Photographed in the same conditions, six weeks apart. Names abbreviated at their request.


"I stopped dressing around meetings. The meetings now dress around me."


"I look like the man my clients pay to think clearly."


"It is the first time my wardrobe matches the seat at the table."


"Twenty minutes saved every morning. And a great deal of doubt with it."


"I asked for authority without effort. That is exactly what arrived."


"I feel like the most considered version of myself."


"Investors take me at face value now. The face value happens to be higher."


"Weekend off-duty I look like myself. On-duty I look like the role."

Eleven years dressing the C-suite.
With a Master's from the University of Glasgow and roots in Fintech, Eleanor has been advising clients on their wardrobes independently since 2017. She founded her practice in 2024 for one reason: to work with real depth, in complete privacy, with a small number of senior people at a time.
Today she dresses fewer than fifty clients a year — chief executives, founders, partners and non-executive directors across London and Zürich. She is the only consultant. There is no team, no franchise, no assistants on calls.
"My work is the wardrobe of a person who has nothing to prove. Which, paradoxically, is often the wardrobe of the most accomplished person in the room."
Four new clients per week.
Sometimes fewer.
The calendar opens fourteen days in advance. When it is full, it is full — I do not overbook. If you do not see a slot that suits you, leave your details and I will write back personally.
Considered answers to considered questions.
Where do the sessions take place?
How long does it take?
Do I need to buy a new wardrobe?
Is this for women, men, or both?
How much does it cost?
What happens immediately after I book?
Still considering?
Book a Discovery Call